The annual trade exhibition dedicated to greeting cards – PG Live this year celebrated its 3rd Anniversary. Progressive Greetings Live is a specialist two-day show run by the industry for the industry and provides retailers with the opportunity to see new ranges from over 270 of the leading greeting card publishers and art licensing companies.
The show encompassed exhibitors from the largest established names such as Hallmark, UKG, Noel Tatt and Simon Elvin to a field of new start up publishers. The Springboard@PG Live gallery areas were buzzing with wonderful new designs that were an inspiration to all.
In the licensing section, the line-up attracted strong overseas support for Image Source with visitors from Australia, USA and Holland. Perhaps this has some connection with London in May being more appealing than Birmingham in February.
New banners brought a fresh approach to the Image Source stand. We were encouraged with positive feedback from customers which enabled Image Source to build on their success by selling designs straight from the exhibition walls. We think that Max Publishing did a fantastic job and really concentrated on Licensing this year.
With the premier Art Licensing show over for 2011 we look back to what trends were observed at SURTEX and the growth we see year on year at the show which has now hosted its 25th successful year in New York.
Image Source considers SURTEX a pleasure to be exhibiting at because of the groups of various professionals who visit the show along with all the prospective clients. Face-to-face contact is irreplaceable and if you only see clients once a year – the show is priceless. There is a huge benefit to being able to present in person and show our portfolio of images to many manufacturers in the three days.
New artists visit SURTEX too and we look forward to greeting these individuals and finding our their goals, what they know about art licensing and how we can offer our expertise. Many are unaware of how the industry works so we recommend they attend the classes that are hosted during the show. It is a great way for artist wishing to venture into art licensing with the help of agents. They can make lots of good contacts and get their ‘foot in the door’ with art licensing agents alike.
The show this year was full of inspirational trends – not only in artwork but layouts used in the booths at the shows. These ideas must stay in our minds though since no photographs are allowed at the show. Please view this youtube video to get an insight into SURTEX, New York.
There is something at SURTEX for everybody with around 300 exhibitors and 6,000 people visiting the show over the three days. It has been noted that the show continues to grow year on year, which serves as proof of how the economy is gaining strength in this industry. We look forward to see you all again in 2012.
Image Source Team
Brighten up a whole day by visiting Progressive Greetings LIVE (PG LIVE), the only trade show dedicated to greetings cards, calenders, stationery and design. The show is packed full with plenty of great names and amazing new talent.
Image Source – Art Licensing invites you to visit Stand 605 where you can see an array of new talent including a new range of contemporary female designs by designer Claire Coxon. Artist Molly Graham entices us with her new Christmas partyware range exclusively at PG Live and renowned illustrator and designer Paulo Viveiros shows off his retro inspired ranges.
Debut artists to be showcased are Gill Cooper, Jennifer Edden and Anna Platts. Please contact us for an appointment by email: email@example.com or telephone: +44 (0)1442 834464.